The World Trade Center operates as a powerful global network for promoting international trade and business. Established in 1969, it seeks to forge and strengthen business links between international firms and entrepreneurs, facilitating global connections and local
investment opportunities.

It is present in over 300 cities across 90 countries worldwide, including the United States, China, India, Mexico, and Uruguay. That is why major financial corporations select World Trade Centers for their worldwide operations. Pereira now joins this exclusive group, elevating the capital city of Risaralda into a global business destination.